Did you know that 50% of mobile local searches lead to visit your store? According to study 50% of mobile users are likely to visit after conducting a local search; 34% of consumers on tablets or computers will go to a store; and 18 percent of local searches lead to sales, compared to 7 percent for non-local searches â€“ Search Engine Watch
There are thousands or even millions of local searches every day. Various of people looking to do something specific; either to buy, acquire service or do dealership, thus making SEO important to businesses nowadays. Â Local Search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. This result shows a detailed information that contains the addresses, reviews, businesses name and descriptions, maps and more.
So, the question now is how do we get our business on Googleâ€™s Local Search? We share here 3 tips on how we can improve our Local SEO:
1. Be Listed on Google My Business
If you want to learn why Google My Business is important for businesses, take time to read from our previous blog: Learn the importance of Google My Business. Google My Business increases visibility to your business locally on the Search Engine Results Page (SERP) making you appear on the Google Maps and listing of Google. When youâ€™re on GMB searchers can see you on map, allowing them to get direction and visit your company. They can drop a review for the good service youâ€™re rendering, increasing your businessâ€™s trust online. You can also share images and videos for the searches to see that would increase your businessâ€™s insights on Google.
2. Target Local SEO Keywords on your Website
SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. Perform a keyword research on Googleâ€™s Keyword Planner tool to help you know the possible local keywords to target your business. The data can be a bit overwhelming if youâ€™re new to the tool, it would be best to consults to an SEO expert for assistance.
Targeting the right keywords and providing proper optimization on the website will help you gain rankings on Google. Make sure that you build the visibility of your preferred target keywords on the pageâ€™s content and meta tags.
3. Local Business Listing
Get in touch with directories locally to promote your business locally. Find out what local directories are available for you to do listing examples of these are: Yellowpages.ae, Du Yellow Pages, localsearch.ae, yello.ae, etc. â€“ if youâ€™re in the restaurant industry you can include Zomato and Trip Advisor from your list. This strategy increases your businessâ€™s online presence, local visibility, brand builder and help you on SEO. NOTE: Donâ€™t do listing on bogus websites. Some websites are marked spam by Googleâ€™s robots that could harm your websiteâ€™s SEO performance. Best go for the popular business listing websites.