Are you familiar with Googleâ€™s PageSpeed Insight tool and was your website tested to it before? If not, now is the time to learn more about it.
Question #1 What is Website PageSpeed?
PageSpeed is your websiteâ€™s page loading time; the time it takes for your page to fully display the content.
Google, being the largest and the most widely used Search Engine in the world has been helping Business Owners, Web Developers and even Marketers to come up with the best performing websites by providing different tools like Analytics, Search Console and the mentioned Google PageSpeed tool; to help manage, maintain and keep track of a websiteâ€™s performance. PageSpeed tool lets you know your websiteâ€™s PageSpeed score and insights on both desktop and mobile views.
The beauty of this tools is it just does not indicate your PageSpeed Score, it also gives you suggestions on how you can fix the issues found on the page.
The tool may show overwhelming data or might be too complex for business owners to handle. It would be best to ask your web developer or consult to a professional web development agency for assistance.
Question # 2 Why is the Website PageSpeed Important?
Aside from making your website perform or load faster, one of the most important thing about having fast loading website page is its benefits to SEO. If you have not heard about SEO and how your business can benefit from it, you should read our previous article >> Why Your Business Need SEO.
If your current page has a low score that would indicate to slow loading time and poor performance. The scenario would be, visitor might leave your website or exit from the page due to slow loading time thus hurting your websiteâ€™s bounce rate score. Bounce rate are visits who navigate away from your website. In addition, slow page speed will give search engine crawlers issue that will result to fewer crawled pages and indexing problems.
Question # 3 What you need to know about the latest PageSpeed update?
Google had announced that the update will be using the data from Chrome User Experience Report â€“ that simply says that it will be using the Real-World Chrome on web.
This means that the tool will now show page speed results based on real user data.
Pages are graded on these level:
- Fast: The median value of the metric is in the fastest third of all page loads.
- Slow: The median value of the metric is in the slowest third of all page loads.
- Average: The median value of the metric is in the middle third of all page loads.
The tool provides these features now, as GoogleÂ describes:
- The Speed score categorizes a page as being Fast, Average, or Slow.
- The Optimization score categorizes a page as being Good, Medium, or Low by estimating its performance headroom.
- The Page Load Distributions section presents how this pageâ€™s FCP and DCL events are distributed in the data set.
- The Page Stats section describes the round trips required to load the pageâ€™sÂ render-blocking resources, the total bytes used by the page, and how it compares to the median number of round trips and bytes used in the dataset.
- Optimization Suggestions is a list ofÂ best practicesÂ that could be applied to this page. â€“
Reference: Â Search Engine Land
Our experienced SEO team has been complying to Googleâ€™s PageSpeed Fixes; plus, the different SEO strategies that had provided our clients to perform better on Google. See Screenshot below from our clientâ€™s Google Analytics.
If you notice, 75% of the websiteâ€™s traffic came from Organic Search (Search Engines) that had generated 74% of the total goal completion in a span of a month; and ppplying the websiteâ€™s PageSpeed fixes and content strategy works â€“ youâ€™ll notice the low Bounce Rate Score.
So, if youâ€™re currently unsure of your websiteâ€™s status and would require help on website design and online marketing, we encourage you to get in touch with Belpro Digital.