Google is the most widely used Search Engine around the world and over the years, the Search Engine giant has been doing various updates and launched different kinds of tools, one of which is Google My Business.
About Google My Business
Is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. â€“ Support.Google
This tool allows us to setup and manage our business to appear on Search Results and on Google Maps allowing customers to contact you easily. It also helps us interact with customers, let them know our story, services/products, etc. And most of all, gives direction to your customers as your Business location is synced to Google Maps, allowing them to find your store.
Getting your business verified on Google Business and Maps is beneficial for SEO (Search Engine Optimization) as it gives of increased visibility.
Hereâ€™s a sample scenario, I am a company looking for â€œDigital Marketing Companyâ€ locally here â€œin Abu Dhabiâ€. As I go to Google to search for companies with this service I have this results on the SERP (Search Engine Results Page)
On the Screenshot, youâ€™ll see that Google Maps appear above the fold followed by the Organic Search results. This is how Google Local Searches appear on both Mobile and Desktop versions. So basically, getting your listing on Google My Business improves your businessâ€™s Search Visibility and can get you better chances to obtain clicks.
NOTE: Google My Business is not available to all businesses. If your business does not have a physical address â€“ youâ€™ll have a hard time getting it verified. Since Google My Business requires the following essential: Physical Address, Images of your Business, Opening Hours, etc. If youâ€™re an Ecommerce business and you have a storage area or stock room, you may comply given all the necessary information Google needs to get your business verified or you can simply get in touch with an Online Marketing Company or SEO Specialist to learn more on how you can have your business listed on Googleâ€™s Local Search.
Understand how Google My Business works, be efficient online as we help you get better and consistent. Learn every aspects your business needs to do to obtain better online performance.