Nowadays, most people are relying on Search Engines like Google to find or search for something and is the source of traffic for most websites today. The increase of searches has been growing rapidly over the years. According to Google Statistics, they process over 40,000 search queries every second on average. Thatâ€™s approximately 3.5 billion searches per day that would be equated to 1.2 trillion searches per year worldwide.
To sum it up, Search Engine’s like Google is one of the best ways to market your business and one of the best strategy to do so is by Search Engine Optimization. Here are reasons to why it is important:
- An online marketing asset
SEO is one of the best asset in the online marketing industry on which the more you invest into it, the greater results youâ€™ll have: The increase of relevant traffic and visits that could lead to potential leads; a good way to understand your market reach and prospected target audiences; To better understand the user behavior and ways to improve your website.
- SEO works and is here to stay
Thereâ€™s no sign of slowing down given the searches Googleâ€™s having every year. Engaging to the right keywords and creating proper optimization works can make your website obtain good rankings, or you can always contact a professional SEO Company to get things done for you.
- Stay Relevant in the online market
Most businesses today are doing SEO, so donâ€™t get left behind. There are millions of websites and there could be around a thousand or hundred online competition your business is having and not doing online marketing campaignâ€™s like SEO makes you irrelevant on the online industry. SEO has been practiced for the past two decades and itâ€™s never too late do it. Â New websites are launched every day and old websites continue to make improvements. Imagine the potential customers youâ€™ve missed if youâ€™re not doing SEO for your business?
- Improves your websiteâ€™s user experience
Different website and design changes are usually implemented when you start to do SEO. The process of making your website SEO friendly is equivalent to making your website user friendly. Nowadays, people are adapting on making their websiteâ€™s responsive especially with the growth of mobile users in the market. A website which are user friendly tends to perform better and have a higher conversion rate.
- Builds your online brand
SEO helps your business build its brand online, it increases the popularity of your business through organic search traffic. Keywords used for your website will help you promote your brandâ€™s search presence and let the audiences know what niche your business represents. SEO as a brand builder is a great help for startup businesses or big businesses that needs online market shares.